CAREER OPTIONS AVAILABLE IN EXECUTIVE DEPARTMENT ARE:

1. Client Servicing

Client Servicing department is the strong link between the client and the advertising agency. This department is responsible for meeting prospective clients and getting and boosting business for the company. Client Servicing involves a study of the client, the product and the market; a comprehensive analysis of consumer behavior and marketing; sound knowledge of all available media and their cost effectiveness, and a visionary plan to be presented to the clients.

Those professionals in the client servicing must therefore, interact congenially with clients, gather precise information, oversee researches where necessary, and gauge consumer attitudes based on this, work harmoniously with the various departments of the advertising agency to formulate and devise the most appropriate and effective advertising strategy within the specified budget.

QUALIFICATIONS REQUIRED:

Graduates / MBAs
Knowledge of Computers essential


SKILLS REQUIRED:

Outstanding Communication and Presentation Skills
Good interpersonal and convincing skills
Having Costumer focused approach.


2. Market Research

Market Research is the department that surveys the market and scrupulously analyses and studies consumer behavior about a product or service. They are involved with the collection of precise data- information about the consumers, the markets, existing competitions and so on.

The research studies provide fundamental and pivotal information to the manufacturers, for planning and launching a new product.

QUALIFICATIONS REQUIRED:

Graduations or higher or MBAs, preferably in the marketing / advertising

SKILLS REQUIRED:

Innovative and leadership qualities
Should be a team player
Strong multi tasking capabilities
Good research analytical skills


3. Media Planning/Research

The Media Panning/ Research Department is solely responsible for the planning, scheduling, booking and purchase of space and time (in newspapers, magazines, radio and TV, and outdoor hoardings). The media planning/research departments must therefore, devise the most effective and efficient use for an advertising.

QUALIFICATIONS REQUIRED:

Graduates or MBAs preferably in marketing / advertising / Communication
or 
PG in marketing / mass communication

SKILLS REQUIRED:

Sound Communication Skills
Good planning and innovative skills
Ability to withstand pressures

Creative department creates the advertisement copy. This creative department verbalizes and visualizes the specific needs of the clients. The Creative department designs and conceptualizes the advertisement. This department consists of the copywriting department and the art department.

1. Copywriting department works on text for the ad and themes for campaign. Art department visualises the campaign.

QUALIFICATIONS REQUIRED:

Graduates in any specialization
Post Graduate in Mass Communication / Journalism

SKILLS REQUIRED:

Imaginative and bold
Impressive written and verbal communications
Articulate / Team player
Exposure to advertising and branding

2. Visualisers work on the visual concepts and decide how the ad shall eventually look. They do the overall layout of message including graphics, sketching etc.

QUALIFICATIONS REQUIRED:

Graduates in any specialization
Knowledge of Corel Draw and Photoshop

SKILLS REQUIRED:

Excellent visualizing and conceptualization skills
Creative and innovative mind
Commitment to work