COMMUNICATIONS

Communication is a wide-ranging sophisticated field covering many areas under it. Some of which are discussed under the following headings.

1. PRINT JOURNALISM: In short, journalism is nothing but collecting and editing of news for presentation through media. The Print journalism has been one of the oldest forms of journalism. Newspapers and magazines, big or small have always been major source of news and information throughout the world, and millions of readers go through those daily. Over the years, print journalism has witnessed major transformations and refinements; the simple reporting of yesteryears has taken a shape of highly specialized and professional field owing to competition and other factors.

The newspapers and magazines today, cover a wide range of specialized sections such as political events, business news, leisure, cinema, sports, career, health and various other subjects, which demands for professionally qualified journalists. Given the variety of subjects to choose from, one can look forward to a field of his interest and pursue several available courses in that direction.

2. ELECTRONIC JOURNALISM: Introduction of electronic communication especially through broadcasting has affected the lifestyles and thoughts of masses. Communication mediums like television, radio, audio, video etc. has made possible news, entertainment, information, education related subjects reach far and wide. It has to an extent almost sidelined other forms of communication. With the growing network of TV, satellite communication, cable services, radio stations, etc., the future of this industry seems bright. Electronic journalism offers to professionally qualified aspirants opportunities in a number of fields. Some of these are direction, production, camera, graphics, editing, sound, programmed research, script writing etc.

3. FILMS - PRODUCERS, ACTORS, MUSICIANS AND DANCERS When we talk of films today, there is no dearth of available professional career options. Although, it is not all that easy to taste success in one of the most competitive and sought after fields, but definitely for someone sanguine and determined, it can be quite rewarding. Films have always earned recognition and fascination of masses. There are so many different groups of people associated with the so-called big screen and one has a variety to choose from the available options from technical professions like directors, producers, soundmen, light men, cameramen, editors etc. to artists like actors, dancers, musicians, stuntmen etc.
The rapidly growing film industry and its certain future has led to various institutes offering highly professional courses. One definitely finds it useful to pursue these courses in order to hone their skills and make themselves better to compete with the best in the industry.

4. ADVERTISING: The Advertising is brand building process of a product, idea, thought or even a service, through effective mediums of communication. From newspapers, magazines, posters, signboards, bills to the commercials on radio, television and even Internet, advertising has come a long way. Business organizations, political organizations, social organizations, all find it important to advertise in order to influence public opinion.
Since advertising is a service sector, the reputation of the ad agency depends upon the effective work being done and campaigns released from time to time. This makes the job even more challenging. With the advent of the multinational companies, more and more Indian agencies are tying up with the foreign agencies to pitch for global clients, which are clearly indicative of high growth in coming years in this sector.

5. PUBLIC RELATIONS: Once, the simple operation of publicity today has emerged as an important management function. Public Relations, as the name suggests, is used to generate and portray, positive image of an organization by various means. Business houses, schools, universities, hospitals, government institutions, etc. engage public relations personnel and agencies to cast and present their image, objectives and policies in the best possible light.

For somebody to become a successful public relation consultant, it is imperative to have a liking to meet people along with excellent communication skills, ability to interact with, convince people, and build a rapport is important. The other traits should be quick decision making abilities and good organizational skills.